Notes on designing AI products.

Short essays from my work at Incorta and on HiPharmacist: how AI should fail, how people review what it proposes, and how to prototype inside the real product.

3 notes, latest Oct 2026Follow by RSS

Latest4 min read

Design the failure first

What an AI answer should do when it times out, gets it wrong or runs out of budget, designed before the happy path.

Every AI feature I have reviewed had a beautiful happy path and nothing else.

Read the note

More notes

4 min read

One row per proposed change

Why reviewing AI suggestions fails when the screen mirrors the database, and the one-sentence reframe that fixed it.

5 min read

Prototype inside the real product

Why I put low-fi screens inside a copy of the live product, at real scale, so stakeholders decide without imagining anything.

You bring the problem.
I bring the prototype.

A few lines about what you want to fix. The reply comes from me, within two days.

Start a conversation
AI Native Dashboard: the home screen, ask your data anything